At the heart of Honda is a unique philosophy developed by its founder Mr Soichiro Honda back in the 1950s and adhered to by every Honda employee across the world. Mr Honda believed passionately in the power of dreams, encouraging people to develop goals and aspirations and to work hard to achieve them.
School of Dreams is a robust educational package that is firmly rooted in this core belief in the Power of Dreams. More than just an advertising catchphrase, this is a wholehearted commitment to encouraging the development of individuals.
As a key part of Honda’s strategy to be a 'Company Society Wants To Exist', School of Dreams aims to inspire and motivate; giving back to its communities at both a national and local level.